SHoP Architects: How To Re-invent What Practice Is (w/ Gregg Pasquarelli)

You own your career trajectory. Whatever field you’re in, you have the power to make your work stand out, so clients take notice and want more. It takes a little daring and a strong stomach for risks (and the inevitable failure), says Gregg Pasquarelli, founding principal at SHoP architects. In this Best Practice interview, Gregg explains why as long as you pick yourself up and learn something from every project, you’ll keep advancing your business—and your industry—at the same time.

You own your career trajectory. Whatever field you’re in, you have the power to make your work stand out, so clients take notice and want more. It takes a little daring and a strong stomach for risks (and the inevitable failure), says Gregg Pasquarelli, founding principal at SHoP architects. In this Best Practice interview, Gregg explains why as long as you pick yourself up and learn something from every project, you’ll keep advancing your business—and your industry—at the same time.

Interview Takeaways
  • Know the financials of your industry
  • Tell a compelling story 
  • Blow up the last 10%
  • Get some skin in the game
  • Take risks to expand your opportunity
  • Go the extra mile
  • Don’t say “We can’t!”
  • Do it yourself
  • Pull the positive from failures
  • Mitigate risk by doing a good job
  • Set aside time to recharge
  • Get your ideas out there
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