LERA: How to Move a Legacy Firm Into the Future (w/ Carrie Villani, Doug González)

Business development is everyone’s job. Every employee, regardless of level or title, can and should do their part to propel their firm forward — to new clients, interesting projects, and positive PR. That’s what Carrie Villani and Doug Gonzalez of LERA believe. In a recent Best Practice episode, they talked about how marketing can naturally be incorporated into your workday, helping to grow both the firm and your individual career.
Business development is everyone’s job. Every employee, regardless of level or title, can and should do their part to propel their firm forward — to new clients, interesting projects, and positive PR. That’s what Carrie Villani and Doug Gonzalez of LERA believe. In a recent Best Practice episode, they talked about how marketing can naturally be incorporated into your workday, helping to grow both the firm and your individual career.
 
Interview Takeaways
  • Share your network 
  • Business development is everyone’s job
  • Keep in touch with clients
  • Be consistent in marketing
  • Align your goals with your firm’s
  • Handle lead inquiries yourself
  • Remind your network of your expertise
  • Involve senior team members
  • Be upfront about problems
  • Learn the business of your business
  • Be the one who reduces stress
  • Grow from within
Show Links


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