When an architecture firm is just starting out, almost anything goes in the quest to get up and running. But once you’re more established, two things need to become foundational to how you do business: transparency and discipline. In this Section Cut conference interview, Tom Jacobs, co-managing partner at Krueck Sexton Partners, discusses how these two values were key to the firm’s success story—and how Monograph has helped make it all possible. He explains why embracing data-driven project planning and performance allows you to scale your business while also scaling your time for creativity.