ZGF: How To Win Projects with Great Storytelling (w/ Matthew Keeshin)
How can you turn your architecture business into a PR machine? By telling incredible stories about the services you provide and the projects you’ve completed. Matthew Keeshin has a rich background in both architecture and writing. Currently the digital media manager at ZGF, he explained why telling great stories goes beyond the buildings themselves.
How can you turn your architecture business into a PR machine? By telling incredible stories about the services you provide and the projects you’ve completed. Matthew Keeshin has a rich background in both architecture and writing. Currently the digital media manager at ZGF, he explained why telling great stories goes beyond the buildings themselves.
Interview Takeaways
- Stay connected with analytics
- Treat social media like blackjack
- Take stories beyond the building
- Act like an advisor
- Define the communication strategy
- Seek inspiration from other industries
- Craft a signature look and feel
- Create bite-sized information
- Keep imagination alive
- Position yourself as a leader
- Your online presence is your calling card
- Build relationships to reach your goals
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