Randy Deutsch FAIA: How to Think and Adapt like an Architect

Buildings are more than a design made real. They are a collection of data. Firms that leverage that data in their organization will be able to adapt and grow and thrive in the future. But the key to doing so doesn’t lie in the technology tools themselves; it lies in the people in your firm. Architect, author, and professor Randy Deutsch explained how becoming a data-driven company is important for survival. It all starts with building a culture that empowers people, lifts up “superusers,” and puts human needs before technology.

Buildings are more than a design made real. They are a collection of data. Firms that leverage that data in their organization will be able to adapt and grow and thrive in the future. But the key to doing so doesn’t lie in the technology tools themselves; it lies in the people in your firm. Architect, author, and professor Randy Deutsch explained how becoming a data-driven company is important for survival. It all starts with building a culture that empowers people, lifts up “superusers,” and puts human needs before technology.

Interview Takeaways
  • Welcome superusers
  • Relieve anxiety with new org charts
  • Become information intermediaries
  • Create a new model for the profession
  • Seek change in startups
  • Shift culture during economic downturns
  • Make things, don’t just design them
  • Embrace automation
  • Focus on the problem to solve, not the technology
  • See people as humans, not tools
  • Adapt by looking to the future and the past
  • Put people before data
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