Buildings are more than a design made real. They are a collection of data. Firms that leverage that data in their organization will be able to adapt and grow and thrive in the future. But the key to doing so doesn’t lie in the technology tools themselves; it lies in the people in your firm. Architect, author, and professor Randy Deutsch explained how becoming a data-driven company is important for survival. It all starts with building a culture that empowers people, lifts up “superusers,” and puts human needs before technology.