If you want your firm to become known for a clear ethos, aesthetic, and vision, then you need to fold that identity into everything you do. From the clients and contractors you choose to work with to your office culture and the computers you buy, every action—large or small—should contribute to that overarching vision. This is the case at Trahan Architects. Partner Brad McWhirter and Director of Urban Design Margaret Jankowsky joined us to share how Trahan has forged a unique identity.