UpSpring PR: How to Build a PR Strategy (w/ Tiffany Rafii)
PR can seem complicated. But Tiffany Rafii knows that the right marketing strategy is a game-changer for every industry. The CEO and co-founder of UpSpring PR, Tiffany has been running her full-service communications agency for the architecture, design, and real estate markets since 2009. Today, her 25+ person team leverages digital and strategic PR to increase brand awareness and market share for dozens of companies.
PR can seem complicated. But Tiffany Rafii knows that the right marketing strategy is a game-changer for every industry. The CEO and co-founder of UpSpring PR, Tiffany has been running her full-service communications agency for the architecture, design, and real estate markets since 2009. Today, her 25+ person team leverages digital and strategic PR to increase brand awareness and market share for dozens of companies.
Interview Takeaways
Interview Takeaways
- Leverage growth with PR
- Time your PR efforts right
- Grow business step-by-step
- Position for initial growth
- Use the talent you have
- Choose how to grow
- Double your focus group benefits
- Balance focus and flexibility
- Define your goals
- Get out there with SEO
- Open the door with PR
- Let go of the paid-ad dream
Show Links
- Check out UpSpring PR
- Connect with Tiffany Rafii on LinkedIn
- Connect with George Valdes on LinkedIn or Twitter
- Check out Monograph
- Follow Monograph on LinkedIn or Instagram
- Listen and read more about Monograph