Archmark: How To Find Clients By Building A Brand (w/ Bryon McCartney)
Architects don’t learn about marketing in design school - and few learn about it after. When Bryon McCartney and his wife discovered just how many architects were missing out on opportunities by avoiding digital marketing, they founded Archmark, a marketing agency focused on architectural firms and their success. Bryon joined host George Valdes on a Monograph webinar to talk about how architects should start building their brand, the best social media platforms for firms looking to connect with new clients, and how developing a career and marketing niche is the best way to find your ideal clients.
Architects don’t learn about marketing in design school - and few learn about it after. When Bryon McCartney and his wife discovered just how many architects were missing out on opportunities by avoiding digital marketing, they founded Archmark, a marketing agency focused on architectural firms and their success. Bryon joined host George Valdes on a Monograph webinar to talk about how architects should start building their brand, the best social media platforms for firms looking to connect with new clients, and how developing a career and marketing niche is the best way to find your ideal clients.
Interview Takeaways
Interview Takeaways
- Many firms are not taking advantage of digital marketing
- Advertising, marketing, and public relations all play a unique role in branding
- Branding stems from an alignment of messaging
- There are three principles that should guide your branding
- To find clients, map out a client journey and identify pain points
- Stick to your purpose and keep your expertise focused
- Use your story to guide the content on your website & client outreach
- Communicate targeted messages on the right channels
- Create a specific ideal client and niche so you can target messages appropriately
- Use LinkedIn for client outreach
- Use Instagram for building brand awareness
- A good reputation will open many doors - even when you pick a niche
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